Luxe Brand Identity

Luxe came to us with a finished identity and one requirement: the card had to feel expensive in the hand before anyone read a word on it.

What we changed

The original artwork was specified on a single 350 GSM stock. We duplexed two 300 GSM soft-touch sheets with a copper foil core, so the edge reads as a bright metallic line against the near-black faces.

Production

Faces were printed in a single rich black, then matt laminated and hit with spot UV on the monogram only. Foil edging was applied after guillotining so the colour runs clean from corner to corner.